September is National Coupon Month. A coupon is essentially a discount certificate. It is often issued by a store or manufacturer as a way to increase sales and get rid of excess product. Coupons have been used since the late 1800s as a way to advertise and sell goods and services. If you’re a business that want to encourage additional sales through the use of coupons, you can further your promotions through the creation and distribution of custom lapel pins. Designed to work as effective marketing tools, much like a coupon, pins can help make your month’s sales more profitable. The History of the Coupon The Coca-Cola Company received much of its success due in part to Asa Candler’s advertising techniques. He had employees and sales reps distribute complimentary coupons for Coca-Cola products. The savings certificates were mailed to customers and placed in magazines. The company also gave soda fountains free syrup. It was estimated that the company had given away a total of 8,500,000 free drinks between 1894 and 1913. Where to Find Coupons There are a number of different ways that coupon gets distributed through mail, coupon envelopes, magazines, newspapers, the Internet, and directly through the retailer. Coupons allow retailers to be competitive with other merchants. Savvy individuals and families stretch their hard-earned dollars by clipping coupons to save money on goods and services. TV shows like TLC’s Extreme Couponing shows the public just how effective couponing can be. Conferences, Trade Shows, and Demos Coupons are often handed out at conferences, trade shows, and product demonstrations as a way of thanking the public for their participation and as a way to get consumers to try something new that they wouldn’t ordinarily think to try. Custom pins are perfect for these types of events because they’re easy-to-transport or ship to a location, are highly visible when worn, and are enjoyed by men and women alike. A free price quote from All About Pins awaits you.
